By empowering employee champions to share stories, celebrate successes, and foster a sense of community, Mortenson has created a thriving culture of connection and ambassadorship. Whether you’re struggling with siloed teams or simply want to learn practical strategies to increase user adoption and get the most from your communications channels, this session is packed with valuable insights. In this session, you’ll discover:

• The Power of Decentralized Content: Explore how Mortenson created “persona accounts” for different departments, allowing them to tailor content to specific teams, saving time for their lean communications team

• Engagement Strategies that Work: Discover Mortenson’s strategies for internal recruitment, recognition programs, and fun, engaging campaigns

• Building a Champion Network: Gain insights on how their company developed a tiered champion program with operating group, project, and culture champions who drive adoption, engagement, and content creation